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08:30

Registration & Networking

09:10

Opening Key Notes

Multidimensionality of water sustainability stretches across sectors:

After technology transformation comes human transformation in the way we treat water. Responsible Tourism must become a strategic driver for water legacy.

09:25

Keynote Presentation

How water conferences in a destination enforce cross-sector collaboration between all stakeholders and support better governance

09.45

Session One: Airlines & Airports - Strong drivers for a national strategy on water awareness and sustainability

Topics:

  • Airports have the potential to lead the sustainability agenda and pioneer the shift to a sustainable society.
  • While the development of sustainable aviation fuels will take time, the sustainable airport is achievable right now.
  • A focus on water brings a social license to operate and serves local communities and the country

10.30 – 11.00

Coffee Break

11:00 - 11:45

Session Two: Water saving in hotels to win new and loyal customers

How can older hotels and historic buildings in Oman catch up to become “smart and sustainable” in water saving, leakage detection, energy & waste reduction. What are the latest developments in best practice to save water in hotels?

 

-New projects set the tone in data monitoring of all water management

  • what is latest in best practice?
  • Certification as initial driver
  • Communication and branding
  • “Do good and talk about it”

11.45 – 12.30

Session Two: Part II: Accelerating water saving in Hotels and Historic Buildings

Monitoring water use and irregularities is the basis for efficient water use management.

-What monitoring technology is presently applied and what new monitoring is available?

-What are the main challenges for adapting water saving solutions that are needed to overcome.

12:00 - 12:30

Session Three: Ports, Cruise Lines & Cruise Passengers: Water Responsibility – How can "water" become a natural focus in cruise lines' sustainability strategies?

What are cruise lines doing to engage their guests in sustainability programs. On board, at port, in destination visits.

Branding: How can mentorship for water create sustainable brands and add purpose to cruise line business, elevating the importance of water protection and water saving to cruise passengers

(Data about motivation of cruise passengers for sustainable offers – DMCs and ports: What do Cruise passengers look for, what innovative experiences can add purpose (wetlands, mangroves, information, gaming)

Tourist Board /DMC: Creating responsible day tours – how to engaging cruise passengers in water responsibility and avoid overexposure (wise development)

Local ports: how can they support the sustainability programs of cruiselines

Introduce a Call to action: Initiating a research project with a focus on supporting water responsibility in Oman through cruise passengers - research: what do passengers look for? What data can be useful?

12.30 – 14.00

Prayers & Networking Lunch

14:00 – 16.00

Afternoon Program

14:00 - 15:00

Session Three: Program Outline for "WaterWise Destination"

Focus: Promoting water-conscious practices in tourism destinations through real-world examples, policy insights, and actionable strategies.

Session Details

 

Title: "Global Perspectives: Water Challenges in Tourism Destinations"

 

Objective: Understand regional water challenges and the role of government policies in driving water-conscious campaigns.

 

Format: 3 Presentations (10 minutes each) from policy and decision-makers in international water-stressed regions.

Content: Presenters will share local challenges and new water-related regulations as a result.

 

Duration Total: 30 minutes.

15:00 - 15:30

Panel Discussion - Case Studies

Title: "Success Stories: How Destinations Become Water-Wise"

Objective: Showcase best practise from international cities and regions about effective water conservation campaigns, emphasizing innovation and cross-sector collaboration.

 

Format: Panellists from different destinations discuss key achievements, challenges overcome, and the role of destination marketing in driving water-conscious behaviour.

15.30 – 16.00 PM

Closing Session Water & Tourism Forum Oman 25

  • Title: "Innovating for Water Resilience"

     

    15.30 – 15.45 Speaker tba

     

    Financing /Funding Options available in Oman for innovation in heat resilience and water safety programs 

    Presenter: bank or funding platform tba

     

    15.45 - 16.00

     

    The Need to Driving intangible In-Country Value in the Water Sector:

    Education, Research, Innovation

16.00 – 16.10

Final Remarks

16:10

Program End

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